Master the Game
Master the Game
here’s how it works:
Content for Wedding Florists
🔥 Every day for the entire month you'll be fed a training where i map out exactly what you should post
🔥 I tell you what the topic is, give hook ideas, explain how to execute and give examples so you're not left in the dark (no it's not just a random, one sentence hook like you see from IG gurus on the explore page)
🔥 I’ve built them for both ENGAGEMENT and ATTRACTING THE RIGHT BRIDE WHO TRUSTS YOU AND WANTS TO WORK WITH YOU
🔥 All you have to do is follow the 30 days and watch the magic unfold
Zero guesswork.
‘But lily, i SUCK at content. I don’t actually know how to put together the post, edit it or where to even start with messaging'
Don't worry girl, i gotchu. Aside from the 30 day sprint, you have 6 core trainings that will teach you exactly how to post with confidence!
Master the Game
Master the Game
The core trainings:
Phase 1: POSITION
A simple, self-lead IG audit to clean up your profile so when people land on your page they know you are for them! (hello more followers and buyers)
Phase 2: CREATE
Confidence in knowing how to make your message LAND through different content types and formats that are specific to florists. It's one thing to post content, it's another thing to make your audience listen.
Phase 3: COMMUNICATE
From showing your work → to communicating your value and becoming the obvious choice to dream brides
Phase 4: CONVERT
We don't just want you seen. We want you trusted, wanted and chosen.
Phase 5: EMBODY
It's a mindset game just as much as it is a strategy game
Phase 6: EXECUTE
From knowing what to do → to consistently showing up, creating momentum and building your brand. This is where the 30 day sprint comes into play!
FAQs
-
The core MTG trainings
→ 6 recorded video trainings teaching you HOW to create content from IG profile optimisation, content types, content formats, hooks, selling, mindset. This is the BASELINE of creating content so that when you implement the 30 day sprint, the content itself actually lands (i can tell you WHAT to post, but it also needs to be executed correctly. These trainings help you do that)
The 30-day content sprint
→ this maps out 30 days of exactly what to post each day. Delivered through short video trainings with examples, prompts, hook ideas for each day. It's not just ‘go and post pretty pictures consistently’. MTG removes the guesswork bringing you an intentional 30 day sprint of daily content.
Q&A access
→ for 4 weeks you'll be able to submit questions as you integrate the work and follow the 30 day sprint. These are answered in bulk from me to the monthly intake at the end of each week. This will support you as you upgrade your content (and confidence).
Ongoing access
→ you won't be left in the dark after 30 days! You will continue having access to all of the trainings and the 30 day sprint so you can not only re-watch everything but rinse n repeat baby!
-
You will get the 6 core trainings instantly! The 30-day sprint is dripped to you (one training per day so you're not overwhelmed and can focus on each daily post)
-
Yes!
-
No. This is NOT a floral design space. This is about Instagram Content.
-
→ join online
→ you'll be directed to your online portal
→ you'll see the 6 core MTG trainings
→ the 30 day sprint is drip fed to you daily
→ you complete everything in your own time
-
There are strictly no refunds regardless of participation or not showing up to calls. If the client chooses to leave early, their payment plan stands and needs to be completed in full.
-
Depends how much time you WANT it to take. It's flexible so works with your busy schedule. I've made the trainings simple, concise and to the point because i know you're a busy, tired gal hehe 🌸
→ The core trainings (x6) are 30 - 60 minutes each
→ The 30 day sprint drops are 3 - 20 minutes each
-
There are no live calls!
-
Yes! This is completely self-paced - i will answer the Q&A thread weekly and also guide you with what to focus one each week (via group email).
-
Access remains open after the 30 days so you binge the trainings and repeat the 30 day sprint
-
If they solved your problem of engagement and dream brides then you wouldn't be looking at this content program and reading this far. There's heaps of good programs. But this one is built specifically for florists. DM me if you wanna tell me where you're at and i can tell you if MTG is a good fit for you!
-
Yep! Perfect.
-
Established definitely. I've had girls with 200 followers to 10k followers. From people with zero bookings to people with a handful. It depends what you're using MTG for.
If you're booked out but want more engagement or used a different form of marketing previously and your IG is dead - then yep MTG is perfect.
-
No!!!!
-
No! MTG will help you do this.
-
Absolutely not!
-
YES! MTG will give you so much confidence. You're only not good because either you haven't done it enough or you don't know what to post to give you the outcomes you want (which is probs why you haven't done it enough). MTG fixes this.
-
No. You can come scared shitless, feeling like an imposter and having never shown your face. However, MTG will give you prompts that include you talking on camera - don't worry, this is about growth as a human as much as it is strategic. I've gotchu. You can do this.
here’s what’s playing out for you right now:
you get max 30 likes and 1 save on your posts
your follower count and engagement hasn’t changed in months
You spend hours overthinking which photo to post and what to write in the caption. Only for it to get dribbles of engagement
You check analytics like a hawk. The likes, the follower count, the profile visits. Even though you’re posting, nothing has changed in MONTHS and you can’t figure out why.
enquiries are slow and low budget
Enquiries are few and far between but when they do come through they aren’t even good. They’re lower budget than you WANT to be working with and the briefs are SO not your style of work.
you get ghosting and price shopping a lot
You spend HOURS on proposals squishing their monumental wish-list into their tiny budget only to be ghosted or told you’re too expensive.
you get in your head, compare, doubt yourself & feel like an imposter
It stops your ability to post consistently, show up on camera, speak with conviction and truly present your brand the way it is in your vision.
We fix this inside Master the Game.
master
the game
It’s one thing to know how to post content. It’s another thing to know how to make your audience obsessed with you. You’ve been taught how to post pretty pictures of flowers but you haven’t been taught…
→ How to intentionally speak to your dream bride in content that makes her go ‘woah she’s speaking to ME, i need her in my life’
→ How to use content types and formats to give you a particular results (virality, likes, comments, saves, likeability of your brand, conversions into bookings)
→ How to setup your feed so that the minute your dream client lands on your page, she instantly knows that you are for her (and how she can easily pay you)
→ How to position yourself as a DESIGNER online (not just a florist who sells flowers)
→ How to SELL online - both directly but also without being ‘salesy’
Which is why you need to be inside Master the Game.